automotive-dealer-leads
Installation
SKILL.md
Automotive Dealer and Garage Lead Generation
Dealers publish their entire inventory on classified portals, updated daily. Stock count, price band, turnover rate and stock age are all visible, which makes this one of the few verticals where you can measure a prospect's business volume directly.
The critical split is franchised versus independent, because it determines who can make a decision.
Who actually buys
| Type | Who decides |
|---|---|
| Independent used car dealer (under 50 units) | The owner. Fast, personal, price-sensitive |
| Independent dealer group (50-300 units) | Owner or general manager. Best target |
| Franchised single site | Dealer principal, within manufacturer constraints |
| Franchised dealer group | Group marketing or IT director |
| Garage / MOT / body shop | Owner or workshop manager |
| Large network / plc | Head office, procurement |
Franchised dealers are constrained by the manufacturer. Websites, CRM, lead handling and often advertising are mandated by the brand. For anything systemic, independents are the real market.