care-home-leads
Installation
SKILL.md
Care Home and Social Care Lead Generation
Social care is one of the most heavily regulated and best-documented verticals anywhere. Every registered provider appears on the regulator's public register with its bed count, service types, registered manager, inspection rating and inspection history.
That register is a near-perfect base list. The qualification work is ownership — a large share of homes belong to groups that buy centrally, and the branding rarely says so.
Who actually buys
| Type | Who decides |
|---|---|
| Single independent home | The owner or registered manager. Best target |
| Small group (2-10 homes) | Operations director or group manager. Best target |
| Mid group (10-50) | Head office operations, sometimes procurement |
| Large national group | Central procurement, long cycle |
| Local authority provision | Public procurement rules apply |
| Domiciliary care agency | Registered manager or owner |
The registered manager is a named, legally required role on the public register. They're accountable for the service, they own the operational systems, and they're findable by name — which is rare and valuable.