DTC Ecommerce Brand Lead Generation

There are millions of online stores and almost all of them make no money. The entire difficulty in this vertical is separating a business from a hobby, and none of the usual firmographics are published.

Everything you need is visible on the store itself. The work is knowing which visible things correlate with revenue.

Who actually buys

At almost every DTC brand under 50 people, the founder decides. Above that, a head of ecommerce, growth or operations.

The size floor is the whole problem. A store with 40 products, no reviews and a default theme is one person testing an idea. Filtering it out is more valuable than any other step in this playbook.

Revenue proxies, in descending reliability: