fitness-studio-leads
Installation
SKILL.md
Fitness and Wellness Lead Generation
Fitness businesses are highly visible — class schedules, membership pricing, trainer counts and booking systems are all public — and they run on software, which makes them receptive to operational tools.
The vertical is also full of one-trainer businesses with no budget. The filter is whether the operation has a premises and staff, or is a person with an app.
Who actually buys
| Type | Who decides |
|---|---|
| Independent PT | The trainer. Very small budget, high churn |
| Single studio | Owner, who often also teaches. The main target |
| 2-6 site group | Owner or operations manager. Best target |
| Franchise location | Franchisee for local spend, network for systems |
| Large chain / health club group | Head office, procurement, long cycle |
Owner-operators of one to six studios are the market for most products. They have premises costs, staff rotas, membership admin and no dedicated ops person, which is exactly where tooling gets bought.