funeral-services-leads
Installation
SKILL.md
Funeral Services Lead Generation
Funeral directing is registered, regulated and consolidating. Regulators publish registered premises, trade bodies publish inspected members, and the large groups publish their branch networks — which makes the independent operators identifiable by subtraction.
This sector requires more care in tone than any other in this repo. Handle it accordingly.
Who actually buys
| Type | Who decides |
|---|---|
| Single independent funeral director | The owner. Main target |
| Family group (2-10 branches) | Owner or operations manager. Best target |
| Regional group (10-40) | Operations director |
| National consolidator | Head office. Nothing local |
| Crematorium operator | Manager, or the local authority |
| Memorial mason | The owner |
| Pre-paid plan provider | Regulated separately, different buyer |
Independence is the go/no-go, and it's deliberately hard to see. Consolidators keep the original family name and branding after acquisition — the shopfront still says a family name that hasn't owned it for a decade. Checking ownership in company filings is essential.