insurance-broker-leads
Insurance Broker Lead Generation
Insurance is one of the most tightly regulated verticals, which is good news for prospecting: every authorised firm appears on a public regulatory register with its permissions, its approved persons and its status.
That register is the base list. The work is layering commercial signals on top of it, because the regulator tells you who's authorised but not who's worth selling to.
Who actually buys
| Firm size | Who decides |
|---|---|
| Sole trader broker | The principal. Small budget |
| 2-15 staff | Principal or MD. The main target |
| 15-60 | Operations director or compliance lead, MD signs off |
| 60+ / network member | Network or group makes systems decisions |
| MGA | Underwriting director, technology lead |
Network membership is the critical qualifier. Many small brokers belong to a network that mandates or heavily influences their software and compliance stack. Selling to a network member without knowing that wastes the cycle. Independent brokers are the real target for most products.
Commercial lines brokers have bigger budgets than personal lines, and specialist brokers more than generalists.