Hiring Signal Lead Generation

A job post is a company publicly committing budget to a problem, describing that problem in its own words, on a dated public page. Very little else in prospecting is that direct.

This playbook targets the hiring companies as prospects. If you want to sell to recruitment agencies instead, see recruitment-agency-leads.

Three signals in one post

Most people use only the first.

1. They're building the function you serve. The obvious one. A company posting two SDR roles is investing in outbound and will need tooling around it.

2. Their tech stack, stated openly. Requirements sections list tools by name, dated, in writing. This is more reliable than any technographic detection product, because the company is telling you rather than a script inferring it.

3. The pain, in their own words. The responsibilities section describes problems they have right now.

"You'll own our outbound motion end to end — right now it's spreadsheets and a shared inbox, and we need someone to build a real process."

That's a self-described, current, quotable problem. Nothing you could infer comes close.