local-service-area-leads
Installation
SKILL.md
Local Service Business Lead Generation
This is the general playbook for any geographically bounded service business that doesn't have a dedicated playbook of its own — cleaners, landscapers, salons, locksmiths, pest control, mobile mechanics, tutors, photographers, small repair shops.
Building a huge list here is trivial. Building one where the businesses can afford anything is the entire problem, because none of the usual firmographics exist.
Who actually buys
The owner, always. There is nobody else.
The real question is whether the business has crossed from self-employment into an operation:
| Stage | Signals | Buys? |
|---|---|---|
| Sole operator | One person, mobile number, no premises | Almost nothing |
| Owner plus a couple of staff | Small team, van livery, basic site | Low-priced tools only |
| Small operation | Premises or several vehicles, staff page, online booking | Yes. The target |
| Multi-location or multi-crew | Several sites or teams, an office person | Yes. Best target |
| Franchise | Network branding | Network decides |