marketplace-seller-leads
Installation
SKILL.md
Marketplace Seller Lead Generation
Marketplace sellers are a large, reachable population of ecommerce businesses whose sales performance is partly public — review counts, ratings, catalogue size and seller-since dates are all on the storefront.
The catch is that marketplaces deliberately obscure seller identity. Getting from a storefront to a named person with an email is most of the work in this playbook.
Who actually buys
| Seller type | Who decides |
|---|---|
| Individual reseller / arbitrage | The seller. No budget, high churn |
| Small private-label brand | The founder. Main target |
| Established brand (own manufacturing) | Founder or ecommerce manager. Best target |
| Aggregator-owned brand | The aggregator's central team |
| Distributor selling on marketplace | Commercial manager |
| Enterprise brand | Head office, marketplace manager |
Private-label brand owners are the market. They own the product, they carry inventory risk, and they're building something they intend to keep. Arbitrage resellers churn constantly and buy nothing.