msp-it-services-leads
Installation
SKILL.md
MSP and IT Services Lead Generation
MSPs are a strong outbound target for two reasons: they buy tooling constantly because their margin depends on it, and each one is a channel into dozens or hundreds of end clients.
They're also the most sales-literate audience in this whole set. They receive vendor outreach daily, they know every technique, and generic email is deleted on sight.
Who actually buys
| Firm size | Who decides |
|---|---|
| 1-5 staff | Owner-technician. Small budget, price-driven |
| 5-25 staff | Owner or MD. The best target — one decision-maker, real budget |
| 25-80 | Service delivery manager or technical director, MD signs off |
| 80+ | Vendor management, formal evaluation, longer cycle |
Seats under management matters more than staff count. An 8-person MSP managing 2,000 endpoints is a bigger deal than a 20-person one managing 400.
For channel plays, the qualifier is whether they already resell anything. An MSP with no vendor partnerships isn't going to start with you.