printing-signage-leads
Installation
SKILL.md
Printing and Signage Lead Generation
Printing is a capital-intensive manufacturing business where the equipment defines the market a firm can serve. Press capability is published on almost every printer's website, because it's how they win work — which makes capability-based qualification unusually easy.
The industry is consolidating under margin pressure, which makes anything that reduces cost per job or wins higher-margin work genuinely interesting.
Who actually buys
| Type | Who decides |
|---|---|
| Copy shop / small format (under 10) | The owner. Small budget |
| Commercial printer (10-60) | Owner or production director. Main target |
| Mid printer / converter (60-250) | Operations or production director. Best target |
| Packaging or label converter | Technical or operations director |
| Large group | Central procurement |
| Sign maker / installer | Owner or operations manager |
| Trade printer (prints for other printers) | Commercial director |
Press capability is the segment. Litho, digital, wide-format, flexo and screen are different businesses with different economics, run lengths and customers. A firm running B1 litho and a firm running a wide-format roll-to-roll share a trade name and nothing else.