real-estate-leads
Installation
SKILL.md
Real Estate Lead Generation
Real estate has more publicly visible performance data than almost any vertical. Every agent's live listing count, price band and sold history is on a portal, updated daily.
That means you can qualify on actual production instead of guessing from company size, which is what separates a workable list from a directory dump.
Who actually buys
| Type | Who decides |
|---|---|
| Solo agent | The agent. Small budget, fast decision, high churn |
| Small team (2-10) | The team lead, who is a producing agent and hard to reach |
| Independent brokerage | Broker-owner or principal. The best target |
| Franchise office | The franchisee for local spend, head office for anything systemic |
| Large brokerage or network | Marketing or operations director, long cycle |
Independent brokerages with 5 to 40 agents are the sweet spot. One decision-maker, real budget, and enough agents that a per-seat product is worth selling.
Franchise offices are a trap. The franchisee often can't buy anything the network hasn't approved, and you'll find that out after three calls.