restaurant-hospitality-leads
Installation
SKILL.md
Restaurant and Hospitality Lead Generation
Hospitality is the easiest vertical to build a huge list in and the hardest to build a good one. Every venue is on a map, and the overwhelming majority operate on margins too thin to buy anything.
The filter that matters is whether the venue is a business with a manager or an owner-operator working the floor sixty hours a week.
Who actually buys
| Type | Who decides |
|---|---|
| Single independent | The owner, who is also cooking or serving. Very hard to reach |
| 2-5 site group | Owner or operations manager. The best target |
| 6-30 site group | Operations director, sometimes a finance lead |
| Franchise location | The franchisee for local spend only |
| Chain | Head office. A different, much longer sale |
Multi-site groups are the target for almost any B2B product. They have someone whose job is operations rather than service, a real budget, and the pain your product solves is multiplied across sites.
Single independents are a volume play at low price points only. If the product costs more than a few hundred a month, they're not a market.