saas-b2b-leads
Installation
SKILL.md
B2B SaaS Lead Generation
SaaS is the most over-targeted vertical there is. Every prospect gets forty cold emails a week and most of them open with "I noticed you're a fast-growing SaaS company".
The lists that work are narrow on something other than "is a SaaS company": a stage, a motion, a stack, or a moment. Broad SaaS lists produce broad SaaS results.
Who actually buys
Titles shift dramatically with headcount, so target by what someone owns:
| Company size | Who owns the budget |
|---|---|
| Under 20 | Founder or CEO. Nobody else decides |
| 20-80 | Function head — VP Sales, Head of Marketing, Head of Eng |
| 80-250 | The function head, with a RevOps or Ops person influencing |
| 250+ | A director, and a procurement process you must plan for |
The floor matters. Pre-seed and very early companies have no budget and no process. Unless the product is free or self-serve, sub-10-person companies are usually not a market, they're a distraction.