salon-spa-beauty-leads
Installation
SKILL.md
Salon, Spa and Beauty Lead Generation
Beauty businesses run on appointment software, which makes them receptive to operational tools and means their booking system, service menu, staff list and prices are all public.
The vertical is dominated by chair-renters and sole traders. The filter is whether the business employs staff or is one person with a room.
Who actually buys
| Type | Who decides |
|---|---|
| Mobile or chair-renting individual | The individual. Minimal budget |
| Single salon, 3-10 staff | Owner. Main target |
| Multi-site group (2-6) | Owner or operations manager. Best target |
| Spa within a hotel | The hotel's management |
| Franchise | Franchisee for local spend, network for systems |
| Aesthetics clinic | Owner, often a clinician. Higher budget |
Aesthetics and medical-adjacent clinics have far more money than traditional hair and beauty. A clinic offering injectables or laser treatments operates at a completely different price point and buys accordingly.