security-services-leads
Installation
SKILL.md
Security Services Lead Generation
Security is licensed in most countries, which means a public register of every operator and, in many cases, of every individual officer. That's an unusually complete base list.
The vertical splits into manned guarding, which is a labour business with thin margins and high churn, and electronic security installation, which is a project and maintenance business with better margins. They share a name and almost nothing else.
Who actually buys
| Type | Who decides |
|---|---|
| Small guarding firm (under 50 officers) | The owner |
| Mid guarding contractor (50-500 officers) | Operations director. Best target |
| National guarding group | Central procurement |
| Alarm and CCTV installer (5-40 staff) | Owner or technical director. Best target |
| Systems integrator (40+) | Operations or commercial director |
| Monitoring centre operator | Operations director |
| In-house security team | The client organisation |
Officers deployed is the measure for guarding, not staff on a payroll — the two differ because of subcontracting and zero-hours arrangements.