wholesale-distributor-leads
Installation
SKILL.md
Wholesale and Distribution Lead Generation
Distribution is a volume business on thin margins, which means operational efficiency is not a nice-to-have. Anything that reduces cost per order, per SKU or per delivery has a genuinely receptive audience.
The vertical is poorly served by generic B2B data because distributors are frequently mislabelled as manufacturers or retailers. The qualification work is establishing what a company actually does.
Who actually buys
| Type | Who decides |
|---|---|
| Small trade supplier (under 20 staff) | The owner |
| Regional distributor (20-150) | Operations or commercial director. Best target |
| National distributor (150+) | IT, operations or procurement |
| Importer / brand agent | Managing director or commercial lead |
| Cash and carry operator | Operations director |
| Buying group member | Sometimes the group mandates systems |
Order volume and SKU count are the two size measures. Headcount correlates poorly — a highly automated distributor can move enormous volume with a small team.