SMS Text Outreach

Text messages get opened at a rate no other B2B channel comes close to, and that same directness — landing on a personal phone, in the same thread as messages from friends and family — makes an unwelcome or non-compliant text a more serious violation of expectation than an unwanted email, with meaningfully stricter legal consequences in most markets to match.

The regulatory reality, checked before anything else

[ ] Confirm current consent requirements for your specific market —
    this is one of the most strictly regulated channels in outbound,
    with real statutory penalties in several jurisdictions for
    unconsented commercial texts
[ ] Understand that B2B does not exempt you from consumer-protection-
    style texting rules in many markets — a business phone number
    is often still subject to the same consent requirements as a
    personal one
[ ] Get this checked by someone current on your specific
    jurisdiction's rules before running any SMS program — this is
    not an area to assume last year's understanding still applies