Lead Enrichment

Enrichment turns a name into a lead you can target and write to. The question isn't how many fields you can append — it's which fields change a decision or a sentence.

A record with 60 columns and no reason to email the person is worse than a record with six columns and a researched observation, because the first one costs more and produces the same generic email.

Decide what each field is for

Every field should have a job. If it has none, don't pay for it.