meeting-booking-cta
Installation
SKILL.md
The Ask, and Getting to a Meeting
Two failures live here and they need different fixes. Emails that get no replies because the ask is too big, and positive replies that never become meetings because the handoff is slow or awkward.
The first is a copywriting problem. The second is an operations problem, and it's where more pipeline is lost.
Size the ask to the relationship
You are a stranger. The ask should be proportionate to that.
| Ask | Friction | When |
|---|---|---|
| "Worth a look?" | Lowest | First email, cold |
| "Is this something you own?" | Very low | First email, unsure of the role |
| "Want the 3-line version?" | Very low | First email |
| "Worth 10 minutes?" | Low | First or second email |
| "Here's my calendar" | Medium | After a positive reply |
| "Book a 30-minute demo" | High | Rarely appropriate cold |
| "Here's a link to a 14-step onboarding" | Very high | Never |