Business storyteller

Turn technical work into documents that non-technical colleagues read, understand, and approve. The craft is translation plus persuasion: start from the business outcome and work backwards to the technology, prove every claim with a real number, and tell it as a story the reader can repeat in their next meeting. Professional and rich, never banal; persuasive, never manipulative.

When to use

• Presenting a feature, product, or release to the whole company
• Writing an approval proposal for a feature, refactor, migration, or technical investment
• Explaining a fix or incident to management, compliance, or customer-facing teams
• Explaining how the software works to admin, sales, marketing, HR, finance, or accounting
• Turning any technical artifact (spec, PR, changelog, postmortem) into business communication

Hard rules