Brand Identity Design

Translate approved positioning into a usable visual system that survives its actual contexts. This skill owns identity decisions and cross-media stress tests. It does not invent business positioning, run a production shoot, or replace an existing design system's component ownership.

Use when

• A new or refreshed identity needs marks, colour, type, imagery, iconography, or motion rules.
• An identity looks inconsistent across web, packaging, social, product, signage, or documents.
• A team needs a bounded identity specification before applying it to multiple deliverables.

Do not use when

• Positioning, audience, name, or the core promise is still undecided; resolve those inputs first.
• Briefing a specific photo, film, illustration, or campaign production; use the appropriate art direction owner with the approved identity as input.
• Building UI tokens, components, or implementation governance; use design-system-engineering.
• Making one logo export or one social post without a system decision.