Executive Product

Use this skill for product strategy, roadmap prioritization, customer discovery, product-market fit, platform-versus-feature investment, make/buy decisions and high-level product trade-offs.

The core question is which customer problem is worth solving now, why, and what evidence should earn the next investment?

Problem before solution

Establish:

• target user/customer;
• job/problem and current workaround;
• frequency/severity/urgency;
• evidence from behavior, usage, support, sales or research;
• business outcome tied to solving it;
• constraints/dependencies;
• riskiest assumption in the proposed solution.

A feature request is evidence of a request, not automatic evidence of the underlying problem or priority.