Executive Strategy

Use this skill when the actual question is about where to play, how to win, what not to do, and how to sequence strategic bets.

A strategy answer must make a choice. A long framework dump that could fit any company is not strategy.

Start with the competitive game

Establish the relevant facts before recommending a move:

• target customer / job to be done;
• current alternative the customer uses;
• market/category and value chain;
• business model and economic constraint;
• current distribution advantage or weakness;
• company capabilities and bottlenecks;
• stage, time horizon and available capital;
• explicit objective for the decision.