Marketing and Growth Engineering

Marketing work should be driven by business truth + customer evidence + current channel data + measurement, not by a pile of clever prompts.

Use deep references JIT, not all at once:

• broad/substantial marketing strategy, research, positioning, copy, email, content systems -> references/marketing-operating-system.md;
• SEO/search/growth-loop work -> references/seo-growth-loop.md;
• local SEO / Google Business Profile / local AI visibility -> references/local-seo.md (normally alongside the general SEO reference when technical/search work is also involved);
• material customer-research, CRO or channel-investment decisions -> references/quality-playbook.md for source bias, hypothesis, measurement and stop conditions;
• product/feature launches, launch research, video/content production, repurposing -> references/launch-content-system.md.

The first reference distills the useful procedures behind the bookmarked “500 prompts / replace an agency” article into reusable capabilities and workflow chains instead of preserving hundreds of prompts verbatim. The other two distill the Grok SEO/Helena and Okara/Motion/faceless-video bookmark clusters respectively.

Load only the reference(s) that actually apply to the current task.

Core principles