Software Demo Video

Create software product videos that look premium and actually convert. This skill covers the full pipeline: strategy, scripting, production, and distribution.

Quick Start

1. Choose video type - Match to funnel stage and goal (see Video Types below)
2. Write the script - Pick a framework, write to word count, read aloud (see references/script-templates.md)
3. Plan production - Storyboard, select music, prepare environment (see references/production-techniques.md)
4. Produce - Record, film, animate, edit, mix
5. Optimize for distribution - Thumbnail, title, SEO, embedding strategy (see references/thumbnails-and-distribution.md)

Core Principles

These separate great software videos from forgettable ones. Derived from studying Sandwich Video, Apple, Stripe, Linear, Arc, Figma, Descript, and the top SaaS video agencies.

1. Start with the viewer's problem, not your features