/ads-refresh — Refresh RSA Copy to Combat Ad Fatigue

Input Required

Ask the user for:

1. Current RSA copy — CSV file, pasted text, or previous /ads output in output/
2. Performance data — per-asset CTR and impressions (see export guide below)
3. How long has it been running? — weeks/months since last refresh
4. What changed? (optional) — new features, offers, pricing, seasonal angle
5. Refresh intensity — ask the user:
   • Light (swap 3–5 weakest headlines, keep top performers)
   • Medium (replace ~50% of headlines, refresh 1–2 descriptions)
   • Full (keep only the 2–3 proven winners, regenerate everything else)

How to Export Performance Data from Google Ads

Walk the user through this if they haven't done it before: