Brand Voice Guidelines

⚠️ CUSTOMIZE THIS FILE before using /ads — replace all [bracketed] placeholders.

Company

• Name: [Your Company Name]
• Industry: [e.g., B2B SaaS, E-commerce, Professional Services]
• Primary market: [e.g., DACH, CEE, Poland, Global]

Tone of Voice

• Primary tone: [e.g., Professional but approachable]
• Avoid: [e.g., Overly casual slang, jargon without context, aggressive sales language]
• Key adjectives: [e.g., Trustworthy, innovative, results-driven]

Messaging Hierarchy

1. Primary message: [Core value proposition — 1 sentence]
2. Secondary message: [Supporting benefit]
3. Tertiary message: [Differentiator or proof point]