ICP & Buyer Personas

⚠️ CUSTOMIZE THIS FILE before using /ads — replace all [bracketed] placeholders. You can define multiple personas. During /ads, Claude will ask which persona to target or generate headline variants for each.

Ideal Customer Profile (Company Level)

• Industry: [e.g., B2B SaaS, Manufacturing, Professional Services]
• Company size: [e.g., 50–500 employees, €5M–50M revenue]
• Geography: [e.g., DACH, CEE, Nordics, Global]
• Tech stack signals: [e.g., uses HubSpot, runs Google Ads, has a marketing team of 3+]
• Buying trigger: [e.g., scaling outbound, replacing legacy CRM, preparing for funding round]
• Disqualifiers: [e.g., fewer than 10 employees, no marketing budget, B2C only]

Persona 1: [Role Title, e.g., Head of Marketing]