Product Positioning Doc

Write a formal product positioning document — the source of truth for how your product is framed, differentiated, and sold.

When to Use

• "Write a positioning doc for [product]"
• "We're repositioning — document the new positioning"
• "Align sales and marketing on how to talk about the product"

Prerequisites

• ANTHROPIC_API_KEY
• Product description, ICP, competitive context

Workflow

Step 1: Gather positioning inputs