Creative Direction Skill

When to Activate

• Defining the overall look and feel of a new product or feature
• Briefing a designer, illustrator, or motion designer
• Reviewing creative work for brand consistency
• Diagnosing why a product's visual language feels inconsistent or off-brand
• Setting up creative guidelines before the first external designer joins

Visual Language Definition

A visual language is the set of choices that makes all visual elements feel like they belong to the same product. Define it on four dimensions:

1. Form

What kind of shapes define the product?