Market Research

Produce research that supports decisions, not research theater.

When to Activate

• researching a market, category, company, investor, or technology trend
• building TAM/SAM/SOM estimates
• comparing competitors or adjacent products
• preparing investor dossiers before outreach
• pressure-testing a thesis before building, funding, or entering a market
• gathering technology or vendor intelligence before committing to a stack decision
• synthesizing qualitative and quantitative signals into a concise decision recommendation with sourced evidence

Research Standards