Presentation Design Skill

When to Activate

• Structuring a slide deck from scratch
• Reviewing a presentation for narrative clarity
• Choosing between narrative frameworks (technical talk, executive update, investor pitch)
• Writing an opening hook or closing CTA
• Adapting the same content for different audiences
• Reducing slide density when too many ideas compete on a single slide
• Selecting the correct data-slide headline format (conclusion-first, not metric name)
• Preparing a conference talk, demo day, or board presentation where audience engagement is critical

Narrative Arcs

Choose the arc based on the goal of the presentation.