Pricing Strategy Skill

When to Activate

• Setting initial pricing for a new product
• Pricing is causing sales friction or high churn
• Evaluating a move to usage-based pricing
• Designing pricing tiers (free, pro, enterprise)
• Building the pricing page
• Considering freemium
• Identifying the correct value metric that scales with what customers actually receive
• Implementing the entitlement and usage-metering system in code to enforce plan limits
• Analyzing pricing analytics to discover why most customers cluster on the lowest tier

Step 1: Choose Your Value Metric

The value metric is what you charge for — it should scale with the customer's value received.