Typography Design Skill

When to Activate

• Choosing typefaces for a new product or brand
• Building a typographic scale (H1–body–caption)
• Critiquing readability or hierarchy problems
• Optimising for web and mobile rendering
• Defining letter-spacing and line-height ratios
• Evaluating a font pairing
• Selecting a modular scale ratio appropriate for the information density of a UI
• Diagnosing FOUT or FOIT issues and choosing the right font-display strategy for body vs. display fonts

Typeface Selection Criteria

Evaluate every candidate font on five criteria before using it: