Visual Identity Skill

When to Activate

• Creating a visual identity for a new product, company, or project
• Rebranding an existing product
• Defining the design system foundation before token implementation
• Writing a brief for a designer or design agency
• Reviewing brand consistency across touchpoints
• Constructing an HSL-based color palette with WCAG AA contrast compliance for all text and UI controls
• Defining a brand voice document (3-word personality, Do/Don't word lists, tonality scale) before copy is written

Color Palette Construction

A complete palette has four layers: