1.4.3 Performance Marketing Ops

This skill defines the technical execution, scaling, and measurement of the revenue engine.

1. Paid Advertising (PPC)

Goal: Profitable customer acquisition through paid channels.

• Google Ads: High-intent. Target "Solution" and "Competitor" keywords.
• Meta (FB/IG): Demand gen. Scale using Broad targeting + Lookalikes of High-LTV customers.
• LinkedIn: B2B. Use Job Title and Skill-based targeting for high-ticket offers.
• Optimization: Wait 3-5 days after any major change for the platform's algorithm to re-learn.

2. Ad Creative Strategy

Goal: Beat "Ad Fatigue" through constant iteration.

• Angles: Test Pain, Outcome, Social Proof, and Curiosity.
• Specs: Always enforce character limits (Google RSA: 30 char headlines).
• Testing: Change only one variable (Hook, Visual, or CTA) per test cycle. Use the ab-test-setup skill for rigor.