1.2.1 Seo Site Architecture

This skill defines the technical and structural standards for making websites discoverable by both traditional (Google) and AI-based (ChatGPT, Perplexity) search engines.

1. Site Architecture (Information Architecture)

Goal: Create a logical, crawlable hierarchy.

• 3-Click Rule: Users (and bots) should reach any important page within 3 clicks of the homepage.
• URL Structure: Use readable, hyphen-separated URLs (e.g., /features/analytics). Avoid dates or IDs in URLs.
• Internal Linking: Use descriptive anchor text. Every page must have at least one inbound internal link (no orphan pages). Implement breadcrumbs for deep hierarchy.

2. On-Page & Technical SEO

Goal: Ensure pages are optimized for ranking and performance.

• Meta Elements: Unique Title Tags (50-60 chars) and Meta Descriptions (150-160 chars) with primary keywords.
• Heading Hierarchy: Single H1 per page, followed by logical H2/H3 structure. Use headings to answer intent, not just for styling.
• Performance: Optimize for Core Web Vitals (LCP < 2.5s, CLS < 0.1). Use lazy-loading for images and modern formats (WebP).
• Sitemaps & Robots: Maintain a clean sitemap.xml and ensure robots.txt is not blocking critical assets.