ad-account-diagnostic
Account Diagnostic
Find the root cause of an underperforming ad account before anyone touches it. The whole discipline is refusing the reflex fix: an account that "stopped working" has at least seven candidate failure layers, and the most common responses - raise the budget, swap the creative, blame the algorithm - each treat one unproven hypothesis as a verdict. This skill works the layers in a fixed order, measurement first, because every downstream number is read off the conversion signal: as Adspirer puts it, the checklist is "ordered the way an experienced PPC manager actually works it: measurement first (because every other number is wrong if tracking is broken)".
It decomposes the metric chain to localise the failing link before naming a cause, compares the account against its own history rather than industry benchmarks, and refuses to issue any verdict the data cannot support. The output is a diagnosis with confidence, evidence, and a prioritised handoff plan - never an executed change.
This skill stops at the account boundary; everything past the click hands off elsewhere, and this skill never becomes a budget skill - it exists precisely because "increase the budget" is the wrong default.
- Past the click (message match, page friction, the page fix list):
mbfinotti/advertising-skills@paid-landing-page-audit. This skill only flags "the evidence points downstream of the click" and hands off. - Fragmentation verdict (merge plan):
mbfinotti/advertising-skills@ad-campaign-consolidation. - Creative-layer verdict (decay analysis):
mbfinotti/advertising-skills@ad-creative-fatigue, which hands back here when the cause is not creative - the two are reciprocal. - Tracking verdict (fix checklist):
mbfinotti/advertising-skills@ad-conversion-tracking. - Cross-platform discrepancy quantification:
mbfinotti/advertising-skills@ad-attribution-gap. - Search-term mining:
mbfinotti/advertising-skills@ad-negative-keywords. - Targeting design:
mbfinotti/advertising-skills@ad-audience-targeting. - Budget and bidding decisions:
mbfinotti/advertising-skills@ad-budget-pacing,mbfinotti/advertising-skills@ad-spend-allocation,mbfinotti/advertising-skills@paid-media-scaling, andmbfinotti/advertising-skills@ad-bidding-strategy.