Buyer Group Mapper

Given a deal size, industry, and offer, identify the roles likely to sit on the buying committee, then pair each role with a messaging angle and the targeting proxy that actually reaches it on an ad platform. The output is a segment-level role map for campaign planning - role patterns for a market segment, not a named-contact map of one live deal, which is a different artifact with a stricter evidence standard.

Buying committees are B2B-native. The underlying model partially transfers to multi-decider consumer purchases (households) - see that section for what carries over and what does not.

This skill produces the role map. Turning it into sized, budgeted, sequenced audiences is mbfinotti/advertising-skills@ad-audience-targeting. Writing the ads themselves is mbfinotti/advertising-skills@ad-copy-variants.

Clarifying questions

Ask once, briefly, before mapping; skip anything already answered.