Conversion Tracking

Verify that conversion tracking actually measures reality before a single dollar of campaign budget spends.

• The anti-pattern this skill exists to prevent: teams treat tracking as a launch-checklist checkbox, tick it off from a settings screenshot, and discover it was broken only once the spend report stops making sense. 70-80% of B2B SaaS search accounts audited by GrowthSpree carry at least one significant conversion tracking issue.
• The governing principle: bad conversion data does not merely misreport, it actively trains the bidding algorithm to find the wrong people - "if your tracking is inaccurate, every optimisation decision made by the platform will be based on incorrect data" (PPC Hero).

The output is a verification report with per-check evidence, ending in an explicit GO / NO-GO decision with a named approver.

Scope and handoffs

This skill verifies; it never implements. It produces the checklist, walks the evidence, and issues the verdict - writing or installing tracking code belongs to whoever owns implementation (identified in the Interview). Adjacent ground goes to siblings:

• Reconciling cross-platform numbers after launch → mbfinotti/advertising-skills@ad-attribution-gap.
• Account-level performance root-cause diagnosis → mbfinotti/advertising-skills@ad-account-diagnostic (it hands tracking FAILs back here).
• Landing-page conversion-rate review → mbfinotti/advertising-skills@paid-landing-page-audit.
• Ongoing creative decay monitoring → mbfinotti/advertising-skills@ad-creative-fatigue.

Interview