Landing Page Audit

Audit the page paid traffic lands on, and return a fix list the media buyer can actually ship. Every paid click costs money whether or not the page converts, so every leak found here is a direct spend leak.

Experienced auditors do not start with the page - they start with the money trail:

1. The ad-to-page click path.
2. The analytics funnel.
3. Qualitative evidence.
4. A heuristic read of the page itself, last.

A beautiful page that breaks message match wastes spend regardless of on-page craft.

The output is a prioritised fix list where every finding declares its evidence class and its severity. Never a promised percentage lift: most CRO changes do not win when tested (roughly 10-33% of experiments improve their target metric, per Kohavi's Microsoft/Google data and Optimizely's 127,000-experiment corpus), so any specific lift promise is almost certainly wrong.

This skill owns everything past the click and nothing before it. Ad-account root cause (tracking, structure, targeting, creative, bidding) belongs to mbfinotti/advertising-skills@ad-account-diagnostic, which hands off here when its evidence points downstream. The boundary is reciprocal.

If the evidence during this audit points upstream of the click (fatigued creative, wrong audience, broken conversion tracking, a broken offer no page can rescue), refuse the page verdict, say exactly which upstream signal you saw, and hand off. Do not let a page audit quietly become an account diagnostic.