Retargeting Funnel

Design a multi-stage retargeting sequence from the client's own conversion data: stage boundaries, per-stage message intent, exclusion logic, frequency caps, and a measurement plan.

Scope and handoffs

This skill decides stage boundaries, per-stage message intent, exclusion logic, caps, and the measurement plan. It does not build campaigns inside any ad platform, and it hands off neighbouring work:

• Working event tracking is a hard prerequisite - retargeting audiences cannot be built without it. Verify first via mbfinotti/advertising-skills@ad-conversion-tracking.
• The broader targeting plan across interest/lookalike/retargeting layers → mbfinotti/advertising-skills@ad-audience-targeting.
• Ongoing creative-decay monitoring after launch → mbfinotti/advertising-skills@ad-creative-fatigue.
• Writing the per-stage ads themselves → mbfinotti/advertising-skills@ad-copy-variants and mbfinotti/advertising-skills@ad-creative-brief.
• Splitting the total budget across campaigns and channels → mbfinotti/advertising-skills@ad-spend-allocation.

If you draft any customer-facing copy while illustrating a stage, route it through your preferred humanizer skill before the user ships it - this is not a copywriting skill.

Interview

Ask these questions one at a time, multiple-choice where possible. Stop asking as soon as you have enough to design; do not batch all of them into one wall of questions.