Thought Leadership Ads

Plan a paid campaign that amplifies a named person's own organic posts from that person's profile, under a paid-promotion label naming the sponsoring brand. The advertiser buys distribution for a post it does not own and cannot edit - every planning decision below follows from that constraint.

Scope and handoffs

This skill selects posts, sequences the campaign, designs the audience, sets governance, sizes budget, and defines measurement. It hands off neighbouring work:

• Writing or improving the featured person's posts - never done here. This skill only chooses among posts that already exist.
• Working conversion tracking is a prerequisite → verify via mbfinotti/advertising-skills@ad-conversion-tracking.
• The broader layered targeting plan → mbfinotti/advertising-skills@ad-audience-targeting.
• The downstream retargeting sequence this campaign feeds → mbfinotti/advertising-skills@retargeting-funnel.
• Ad copy variants and creative briefs → mbfinotti/advertising-skills@ad-copy-variants, mbfinotti/advertising-skills@ad-creative-brief.
• Which channels to run at all → mbfinotti/advertising-skills@ad-platform-selection.
• Buying-committee role mapping → mbfinotti/advertising-skills@ad-buyer-group-mapper.
• Total budget split across campaigns → mbfinotti/advertising-skills@ad-spend-allocation.
• Ongoing decay monitoring after launch → mbfinotti/advertising-skills@ad-creative-fatigue.

If you draft any illustrative copy while explaining a step, route it through your preferred humanizer skill before the user ships it - AI-sounding text is a documented killer of this format (see Failure modes).