UGC Scripts

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film: hook, body, CTA, 3-5 hook variants per concept, and the delivery notes needed to shoot.

The strategist writes the script; the creator performs it; the editor assembles it - "You're not paying the creator to be the creative strategist" (Savannah Sanchez, The Social Savannah). Roles stay separate; combining them is the most-cited cause of mediocre output.

Scope

Out of scope - hand off instead of doing it here:

• Video production, casting, sourcing creators, editing, post-production. Hard out.
• Scoring or ranking existing hooks/transcripts → mbfinotti/advertising-skills@ad-hook-analyzer.
• Static ad copy A/B variants (headline/body/CTA text for feed and search ads) → mbfinotti/advertising-skills@ad-copy-variants.
• Full campaign creative brief (messaging pillars, visual guidelines, brand do/don'ts) → mbfinotti/advertising-skills@ad-creative-brief. This skill writes the script itself and only the delivery notes needed to shoot it.
• Deciding when an ad is worn out → mbfinotti/advertising-skills@ad-creative-fatigue.
• Designing the test matrix and sample sizes for the variants → mbfinotti/advertising-skills@ad-creative-test-plan.

Interview