Affiliate Onboarding Sequence

Design the sequence that moves a newly approved affiliate to their first tracked conversion. Most programs activate only a small minority of approved affiliates - practitioner estimates cluster around 5-20%, a convergent range rather than a controlled measurement - so the sequence's whole job is to compress time-to-first-conversion while intent is still warm.

Two commitments run through everything below:

• Day offsets are a starting skeleton, not a standard. Documented practitioner consensus is 4-6 touches over 10-14 days, but every sourced practitioner favors behavior triggers - first click, first sale, no-click-by-day-N - layered on top of, and overriding, the calendar.
• An affiliate who cannot get a working link cannot activate. Provisioning and tracking readiness is the pre-condition of the sequence, never a touch inside it.

Two entry paths, both starting with the Interview:

• Build from scratch - "write the welcome emails for affiliates we just approved", "design our affiliate onboarding sequence", "what should new partners get in their first 30 days?" - run the full Workflow.
• Diagnose a running sequence - "our approved affiliates never send a click", "nobody activates after the welcome email" - run the Interview, then jump to Diagnosing an existing sequence before touching the plan.

Interview

Ask one question per message; offer the multiple-choice options where given. Skip any question the user already answered.