Influencer Discovery Brief

Define the sourcing criteria and produce the discovery brief a partnership manager uses to shortlist candidate creators - who qualifies, by what weighted criteria, and with what evidence.

The "3 Rs" (Reach, Relevance, Resonance) is a genuinely recurring industry convention for judging influence, but research could not trace it to a canonical originator - treat it as a floating mnemonic, not a citable method. A "4 Rs" variant adding "Reference" is one influencer-analytics vendor's framework, not an industry standard. This skill therefore works from explicit weighted criteria the manager approves, never from a named model presented as authoritative.

Interview

Ask before sourcing anything. One question per message; offer multiple-choice answers when possible. Skip any question the user already answered.