Influencer Measurement Framework

Design how one influencer/creator campaign will be measured - before it launches - and deliver a measurement plan document. The plan, not a dashboard or a report, is the artifact: it fixes KPIs, attribution methods, data sources, cadence, and blind spots so the post-campaign readout is decided in advance, not improvised after.

Influencer measurement has no comprehensive, benchmark-bearing standard behind it. Say this plainly to the user, and never present a branded framework as an industry standard.

The method borrows only genuinely established pieces:

• ANA Influencer Marketing Measurement Guidelines (June 2022, MRC-endorsed): standardized definitions only, without benchmark figures.
• AMEC Barcelona Principles (3.0 July 2020, reaffirmed 4.0 June 2025): Principle 5, "AVEs are not the value of communication".
• MRC viewability standard: 50% of pixels, 1s display / 2s video; most organic platform metrics fail it.
• IAB Tech Lab Podcast Measurement Technical Guidelines v2.2 (May 2, 2024): for podcast/newsletter sponsorships.
• Incrementality via geo-lift/synthetic control (Meta's open-source GeoLift package, Google's CausalImpact): paired with a Minimum Detectable Effect power check.

Ground Rules