Joint GTM Planning

Plan one joint go-to-market initiative with one specific partner. The partner is already chosen - ranking candidates belongs to mbfinotti/partnerships-skills@alliance-prioritization. What gets planned here is a single motion:

• The customer-facing "better together" story.
• The campaign shape.
• Who does what, with which budget.
• The launch sequence both sides commit to.
• The lead-sharing and attribution agreement.
• The debrief that decides whether to repeat.

The output is a joint GTM plan both companies can sign - a decision artifact, not campaign assets. Ad copy, email bodies, webinar scripts, and landing pages are tactical work downstream of this plan. Note the boundary with the ecosystem sibling: its joint-value-proposition workshop filters whether a partner category can articulate joint value at all; this skill drafts the actual customer-facing claim for one named partner and one initiative.

Interview

Ask before proposing anything. One question per message; offer multiple-choice options when possible. Skip anything the user already answered. If your harness has persistent memory, check it first for a previously approved plan with this partner and confirm what changed instead of re-interviewing.