Partner Ecosystem Mapping

Map the full partner and channel landscape of one business area. No single canonical framework owns this discipline.

The map covers:

• Which partner types touch your customers.
• Who overlaps with your market.
• Where the coverage gaps and conflict zones sit.
• Which ecosystem segments deserve investment attention.

Built from:

• A role taxonomy: Jay McBain's trifurcation of the channel.
• An overlap mechanic: account mapping, popularized by Ecosystem-Led Growth.
• A mapping technique: Verna Allee's Value Network Analysis, Ron Adner's value blueprint.
• A prioritization pass: weighted scorecard plus 2×2.

The output is a decision artifact, never a partner program: